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Who We Are

Our Team

Headshot portrait of Stephen Blaylock, a member of the ALTRANS team.
Stephen Blaylock
President
Andrew Ridley, team member at ALTRANS.
Andrew Ridley
Chief Operating Officer
Justine Burt, team member at ALTRANS.
Justine Burt
Director of TDM/TMA
Programs & Services
TJ Dunn, ALTRANS team member and contractor supporting transportation services and mobility programs | TJ Dunn
TJ Dunn
Project Specialist
Lucey Gorrill, team member at ALTRANS.
Lucey Gorrill
TDM Coordinator
Elizabeth Greenfield, ALTRANS team member supporting transportation services and community mobility programs | Elizabeth Greenfield
Elizabeth Greenfield
Project Specialist
Daniel Oliver, team member at ALTRANS.
Daniel Oliver
Sr. Manager
Janet Shipp, team member at ALTRANS.
Janet Shipp
Administrative
& Finance Assistant
Jack Smith, ALTRANS TMA team member, smiling in a gray button-down shirt against a leafy green background.
Jack Smith
TDM Coordinator
Headshot portrait of Ellen Wilkinson, a member of the ALTRANS team.
Ellen Wilkinson
TDM Manager

Who We Are

ALTRANS, a Transportation Demand Management company, has provided award-winning TDM services to the greater San Francisco Bay Area since 1991.

Beyond planning and managing TDM Programs, ALTRANS also forms and manages Transportation Management Associations (TMAs) throughout the Bay Area, including Palo Alto TMA, West Alameda TMA, Emeryville TMA, and San Leandro TMO, and directly operates commuter shuttle programs for our clients, from route planning through day-to-day vendor and ridership management.

ALTRANS’ skilled team of professionals identify clients’ specific needs and implement sustainable, cost-effective transportation solutions. From the site development process to commuter benefits programs, ALTRANS services reduce single occupancy vehicle (SOV) trips and encourage alternative transportation modes.

Each year, ALTRANS reduces thousands of commuter vehicle-miles-traveled in the region, directly reducing traffic congestion, increasing road safety, reducing carbon emissions and improving air quality all while enhancing quality of life in the Bay Area.

ALTRANS has received TDM and trip reduction awards from regional and nationally recognized organizations such as the Bay Area Air Quality Management District (BAAQMD), Association for Commuter Transportation (ACT), and the Environmental Protection Agency (EPA).

Vehicles queued in traffic on a bridge roadway framed by steel truss beams.
Transportation professionals reviewing project requirements, timelines, and deliverables to finalize the scope of a commuter transportation program | Finalize Scope

What Sets Us Apart

Very few Transportation Demand Management (TDM) companies develop/write/seek approval of TDM Plans and then implement, manage and monitor the progress of the resulting TDM Program. As hands-on practitioners of TDM services, ALTRANS writes TDM Plans, and then turns them into successful TDM Programs. We craft plans to be contextually relevant to our clients’ unique situations. Additionally, we assume we will be the ones to implement those plans, so we make sure they are feasible and sustainable.

At the core: Our work, methods, and outcomes are always win/win, equitable and cost-effective for all stakeholders. We advocate and seek success for our clients, always keeping relevant external factors and entities in mind. This win-win, synergistic approach has provided a stellar reputation for ALTRANS among our clients and peers.

Company Values

  • Transparency: Acknowledging the risk, we share openly and honestly with our clients, establishing long-term relationships of mutual trust.
  • Win/Win: We live and work in “both/and” terms, knowing the success of our company is based on the success of our coworkers and clients.
  • Integrity: Our work and how we do it is whole and complete. No shortcuts, nothing swept under the rug.
  • Interdependence: 1 + 1 = 3. We combine our talents and abilities to create something greater.
  • Going Beyond: We see problems as opportunities, and creatively apply ourselves to find solutions and identify opportunities.
ALTRANS team member riding a bicycle as part of a sustainable transportation career focused on improving community mobility | Careers
Transit bus marked not in service driving down a city street near a skyscraper.

What is Transportation Demand Management?

TDM is a combination of services, incentives, facilities, and actions that reduce single-occupant vehicle (SOV) trips and vehicle miles traveled (VMT) to help relieve traffic congestion, parking demand, and air pollution problems. The purposes of TDM are to:

  • Reduce the amount of traffic generated by new developments
  • Promote more efficient utilization of existing transportation facilities and ensure that new developments are designed to maximize the potential for alternative transportation usage
  • Reduce the parking demand generated by new developments and allow for a reduction in parking supply; and
  • Establish an ongoing monitoring program to guarantee the desired trip and parking reductions are achieved.

A TDM plan may be required by state or local governments, or an organization may choose to implement TDM strategies as a cost-effective way to achieve sustainability goals and increase employee satisfaction.

TDM strategies may include providing information to employees about transit options, designing individualized trip plans, offering benefits or incentives for alternative transportation choices, and supporting existing transit infrastructure with shuttle services.

 
Headshot portrait of Stephen Blaylock, a member of the ALTRANS team.

Stephen Blaylock

President

Stephen founded ALTRANS in 1991 and incorporated the company in 1995. Since then Stephen has hired and trained hundreds of employees and has been instrumental in helping them achieve their work and life goals.

As the owner and president of ALTRANS, Stephen focuses his time on creating TDM Plans, engaging with clients to ensure customer-satisfaction, strategic planning/overall vision of the company and creatively developing new business opportunities.

Outside of work, Stephen enjoys traveling and spending quality time with family and friends.

Andrew Ridley, team member at ALTRANS.

Andrew Ridley

Chief Operating Officer

More than just ensuring operational targets are met, Andrew’s focus and role encompasses numerous facets of leading an organization:

– Equipping staff so they can do their best in what they are best at
– Seeking out and championing proven strategies for corporate and staff growth and success
– Always seeking win/win results while serving our clients.

Alongside our CEO, Andrew sets and drives organizational vision and strategy for the near and long term.

Having a work/life balance is critical. When not working, he is intentional about taking time off work so he can spend time with his wife and children, usually at the beach or in the mountains. He enjoys exploring the vast Central Sierras and backpacks there as much as he can.

Justine Burt, team member at ALTRANS.

Justine Burt

Director of TDM/TMA Programs & Services

The Palo Alto TMA is a non-profit that works to reduce traffic congestion and demand for parking in two commercial areas of Palo Alto. They provide information and incentives for low wage service sector workers to mode shift from single-occupancy vehicle commuting to taking the train, bus, bicycle or walking.

In support of the non-profit’s mission to reduce traffic congestion and demand for parking in Palo Alto, Justine supports service sector workers with information and incentives to try out and build sustainable commuting habits.

Justine has a BA Economics/Spanish, Lafayette College, and a MA in Urban and Environmental Policy, Tufts University. She is the author of The Great Pivot: Creating Meaningful Work to Build a Sustainable Future.

TJ Dunn, ALTRANS team member and contractor supporting transportation services and mobility programs | TJ Dunn

TJ Dunn

Project Specialist

TJ Dunn has experience managing projects and developing teams across retail, property management, and service industries. He has built and led teams, carried projects from planning through completion, and sharpened a marketing skill set spanning strategy to published content. He currently supports Altrans TMA’s business development and project work, including multi-channel campaigns and lead generation. TJ loves seeing a good idea reach the people it was built for, getting the message right and measuring positive, material change

Lucey Gorrill, team member at ALTRANS.

Lucey Gorrill

Lead TDM Coordinator

Lucey is passionate about encouraging mode-shift and brings a hands-on approach to meeting her clients’ transportation demand management goals. Her work spans a wide range of projects and includes TMA management, digital marketing initiatives, transit pass program coordination, and community engagement efforts. She enjoys creating and implementing surveys to inform strategy and measure program impact. She brings several years of prior experience in program coordination, community outreach, and municipal transportation planning.

Elizabeth Greenfield, ALTRANS team member supporting transportation services and community mobility programs | Elizabeth Greenfield

Elizabeth Greenfield

Project Specialist
Elizabeth Greenfield has experience working in transportation and sustainability for cities as a researcher, developer and implementer of programs and policies. She has previously worked for the City of Los Angeles Mayor’s Office on bike, bus, and infrastructure policy, and the City of Sunnyvale on climate action, watershed protection, and community engagement. She holds a Master’s degree in Urban and Regional Planning from UCLA and a bachelor’s degree in Environmental Sociology from Whitman College. She does this work because she wants to help communities become more sustainable, livable, multimodal, and equitable.
Daniel Oliver, team member at ALTRANS.

Daniel Oliver

Senior Manager

Client: San Leandro TMO, Emeryville TMA
Additional Roles: Safety Administrator, IT Manager

Daniel is the Executive Director for the San Leandro Transportation Management Organization (SLTMO) and the Emeryville Transportation Management Association (ETMA). He has over 10 years of experience managing ALTRANS’ shuttle operations, including:

He developed ALTRANS’ Shuttle Monitoring service in which ALTRANS conducts onboard “Shuttle Watchdog” evaluations to observe and evaluate the drivers, vehicles, and the services based on a wide array of criteria to help ensure that the is not just being performed, but that it is being performed well.

Janet Shipp, team member at ALTRANS.

Janet Shipp

Administrative & Finance Assistant

Janet assists in many areas of the company, including accounting, customer service, data entry, and Payroll. She also provides administrative support to Emery-Go-Round (ETMA).

Janet received a certification as an Associate Professional in Human Resources and has over 10 years of administrative experience.

Jack Smith, ALTRANS TMA team member, smiling in a gray button-down shirt against a leafy green background.

Jack Smith

TDM Coordinator

Jack develops and manages transportation demand management (TDM) programs for clients across the East Bay Area, including Kaiser Permanente’s Oakland Medical Center and SoMi Townhomes and Condominiums.

With a background in marketing and community outreach, he approaches mobility challenges creatively. Guided by the belief that data only moves people when paired with a compelling story, Jack uses strategic messaging to make sustainable transit options accessible and engaging.

He holds a Master’s degree in Strategic Communication from Washington State University and a Bachelor’s in Anthropology from UC Irvine. Outside the office, Jack spends his time camping, hanging out with his dog, and creating short narrative films.

Headshot portrait of Ellen Wilkinson, a member of the ALTRANS team.

Ellen Wilkinson

TDM Manager

Ellen develops and implements TDM strategies to reduce vehicle trips and promote sustainable commuting for large-scale employee programs. Before joining ALTRANS, she spent two years as a consultant, supporting both TDM and TMA projects.

With a background in sustainability-focused management, program design, and community engagement, Ellen applies her expertise in community-based behavior change to help organizations and diverse communities shift to more sustainable transportation habits. Her experience includes grassroots outreach, strategic planning, and stakeholder collaboration which she is excited to leverage to encourage commuters to try alternate modes, reduce congestion, and lower greenhouse gas emissions.

Ellen holds a Master’s in Environmental Studies from San José State University and dual Bachelor’s degrees in Mass Communications and Psychology from Boston University. She is also a Certified Climate Change Professional (CC-P).