Who We Are

About ALTRANS

ALTRANS Transportation Management Association, Inc. has provided award-winning Transportation Demand Management (TDM) services to the greater San Francisco Bay Area since 1991.

ALTRANS’ skilled team of professionals identify clients’ specific needs and implement sustainable, cost-effective transportation solutions. From the site development process to commuter benefits programs, ALTRANS services reduce single occupancy vehicle (SOV) trips and encourage alternative transportation modes.

Each year, ALTRANS reduces thousands of commuter vehicle-miles-traveled in the region, directly reducing traffic congestion, increasing road safety, reducing carbon emissions and improving air quality all while enhancing quality of life in the Bay Area.

ALTRANS has received TDM and trip reduction awards from regional and nationally recognized organizations such as the Bay Area Air Quality Management District (BAAQMD), Association for Commuter Transportation (ACT), and the Environmental Protection Agency (EPA).

What Sets Us Apart

Very few Transportation Demand Management (TDM) companies develop/write/seek approval of TDM Plans and then implement, manage and monitor the progress of the resulting TDM Program. As hands-on practitioners of TDM services, ALTRANS writes TDM Plans, and then turns them into successful TDM Programs. We craft plans to be contextually relevant to our clients’ unique situations. Additionally, we assume we will be the ones to implement those plans, so we make sure they are feasible and sustainable.

At the core: Our work, methods, and outcomes are always win/win, equitable and cost-effective for all stakeholders. We advocate and seek success for our clients, always keeping relevant external factors and entities in mind. This win-win, synergistic approach has provided a stellar reputation for ALTRANS among our clients and peers.

OUR Team

Stephen Blaylock

Position: President

Stephen founded ALTRANS in 1991 and incorporated the company in 1995. Since then Stephen has hired and trained hundreds of employees and has been instrumental in helping them achieve their work and life goals.

As the owner and president of ALTRANS, Stephen focuses his time on creating TDM Plans, engaging with clients to ensure customer-satisfaction, strategic planning/overall vision of the company and creatively developing new business opportunities.

Outside of work, Stephen enjoys traveling and spending quality time with family and friends.

Stephen Blaylock

President

Andrew Ridley

Position: Chief Operating Officer

More than just ensuring operational targets are met, Andrew’s focus and role encompasses numerous facets of leading an organization:

  • Equipping staff so they can do their best in what they are best at
  • Seeking out and championing proven strategies for corporate and staff growth and success
  • Always seeking win/win results while serving our clients.

Alongside our CEO, Andrew sets and drives organizational vision and strategy for the near and long term.

Having a work/life balance is critical. When not working, he is intentional about taking time off work so he can spend time with his wife and children, usually at the beach or in the mountains. He enjoys exploring the vast Central Sierras and backpacks there as much as he can.

Andrew Ridley

Chief Operating Officer

Daniel Oliver

Position: Sr. Manager
Client: San Leandro TMO, Emeryville TMA
Additional Roles: Safety Administrator, IT Manager

Daniel serves as the Executive Director for the San Leandro Transportation Management Organization (SLTMO) and the Emeryville Transportation Management Association (ETMA).  He has over 9 years of experience managing ALTRANS’ shuttle operations, including:

He developed ALTRANS’ Shuttle Monitoring service in which ALTRANS conducts onboard “Shuttle Watchdog” evaluations to observe and evaluate the drivers, vehicles, and the services based on a wide array of criteria to help ensure that the is not just being performed, but that it is being performed well.

He is also the company’s Safety Administrator and serves on the IT team.

Daniel Oliver

Sr. Manager

Leona Gee

Position: TDM Manager

Leona implements large-scale employee commute programs to multiple clients. She specializes in developing TDM Plans with effective vehicle trip reduction strategies.

Leona Gee

TDM Manager

Janet Shipp

Position: Administrative & Finance Assistant

Janet assists in many areas of the company, including accounting, customer service, data entry, and Payroll. She also provides administrative support to Emery-Go-Round (ETMA).

Janet received a certification as an Associate Professional in Human Resources and has over 10 years of administrative experience.

Janet Shipp

Administrative & Finance Assistant

Justine Burt

Position: Director of TDM/TMA Programs & Services

The Palo Alto TMA is a non-profit that works to reduce traffic congestion and demand for parking in two commercial areas of Palo Alto. They provide information and incentives for low wage service sector workers to mode shift from single-occupancy vehicle commuting to taking the train, bus, bicycle or walking.

In support of the non-profit’s mission to reduce traffic congestion and demand for parking in Palo Alto, Justine supports service sector workers with information and incentives to try out and build sustainable commuting habits.

Justine has a BA Economics/Spanish, Lafayette College, and a MA in Urban and Environmental Policy, Tufts University. She is the author of The Great Pivot: Creating Meaningful Work to Build a Sustainable Future.

Justine Burt

Director of TDM/TMA Programs & Services

Ellen Wilkinson

Position: TDM Manager

Ellen develops and implements TDM strategies to reduce vehicle trips and promote sustainable commuting for large-scale employee programs. Before joining ALTRANS, she spent two years as a consultant, supporting both TDM and TMA projects.

With a background in sustainability-focused management, program design, and community engagement, Ellen applies her expertise in community-based behavior change to help organizations and diverse communities shift to more sustainable transportation habits. Her experience includes grassroots outreach, strategic planning, and stakeholder collaboration which she is excited to leverage to encourage commuters to try alternate modes, reduce congestion, and lower greenhouse gas emissions.

Ellen holds a Master’s in Environmental Studies from San José State University and dual Bachelor’s degrees in Mass Communications and Psychology from Boston University. She is also a Certified Climate Change Professional (CC-P).

Ellen Wilkinson

TDM Manager

Lucey Gorrill

Position: TDM Coordinator

Lucey Gorrill has experience in municipal transportation planning, community engagement, and program implementation.

Lucey Gorrill

TDM Coordinator

COMPANY VALUES

Transparency: Acknowledging the risk, we share openly and honestly with our clients, establishing long- term relationships of mutual trust.

Win/Win: We live and work in “both/and” terms, knowing the success of our company is based on the success of our coworkers and clients.

Integrity: Our work and how we do it is whole and complete. No shortcuts, nothing swept under the rug.

Interdependence: 1 + 1 = 3. We combine our talents and abilities to create something greater.

Going Beyond: We see problems as opportunities, and creatively apply ourselves to find solutions and identify opportunities.