Altrans’ Expertise in Sustainable Transportation Mode Shift
Altrans supports cities to reach their transportation demand management (TDM) goals. Whether cities seek to reduce traffic congestion, demand for parking, or greenhouse gas emissions; or want to boost economic development and enhance quality of life, TDM efforts help address these issues. For some municipalities, TDM goals change over time. When Palo Alto’s City Council […]
Building Trust Through Better Data : How ALTRANS Transformed Carpool Management at Kaiser Permanente Oakland
ALTRANS needed a more reliable way to manage and verify carpool participation across Kaiser Permanente Oakland Medical Center (OMC) garages. Managing carpool commutes for a large, shift-based healthcare workforce presented unique challenges, as staff arrive and depart at all hours, carpool participation is historically difficult to verify, and existing parking and transportation demand management (TDM) programs had often operated in silos.
From Plateau to 44% Growth : How ALTRANS Revitalized Ridership for Emery Go-Round
After the COVID-19 pandemic, Emery Go-Round faced a prolonged ridership plateau, with growth stagnating at just 3.2% annually. ALTRANS implemented a targeted outreach and marketing strategy combining in-person engagement and digital campaigns to reintroduce the service to the community. Within six months, ridership growth climbed to 14.5% and culminated in a 44.7% year-over-year increase. This case study demonstrates how proactive engagement can transform transit recovery.
From Invisible to Essential : How ALTRANS Revitalized Commuter Services at Kaiser Permanente San Leandro
Intro & Executive Summary ALTRANS faced a significant gap in commuter awareness at Kaiser Permanente San Leandro Medical Center (SLMC), as employees lacked easy access to transportation services and information. The legacy website was not easily edited nor well-known, leaving the workforce lacking a viable resource to learn about their commute options. ALTRANS led a […]